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This week I thought I’d put together some of my favourite adverts that use magic to promote their product or service. There are some really bad ones out there (maybe I’ll do another post about them) but here are what I think are some of the best. Dynamo Pepsi Max This stunt by Dynamo looks

The Cups and Balls is one of the oldest tricks in the world. If you’ve ever seen a magic street performer doing a set, you’ve most likely seen it and it’s definitely up there with one of the classics of magic effects. The Plot The premise of this trick is very simple, a ball or

As I’m sure you can appreciate, performing magic isn’t easy. It’s hard enough trying to get the technical moves right on their own before you have to do it in front of an audience at an event. Picture this, you’ve spent months if not years perfect a certain move and you finally start showing it

Being a magician means meeting a lot of people. I think on average there is probably 100 people at an event and my job is to talk to every single one of them. If I had a pound, or even a penny for every time a man tried to make some sort of joke about

In magic, there are lots of iconic tricks that have spanned the centuries. Magicians will often, at one point in their career give their take on some of the classics like The Cups And Balls or Sawing A Woman In Half. The Bullet Catch is one such classic that doesn’t often get performed by magicians as it genuinely can

The Magic Circle, or ‘The Circle’ as members refer to it, is a world-famous magic club in London. It has around 1500 members and has been around for over 100 years. It’s a place for magicians to get together and share ideas and ‘talk shop’. History of The Magic Circle The Magic Circle was founded